Breakfast cereals packaging

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Includes "Healthy Balance" logo and "Breakfast Browsers" text about mixed puffed grains.

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Includes "Healthy Balance" logo.

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Includes "Healthy Balance" logo.

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A recipe for Oat Crisps is included on the packet.

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Includes "Healthy Balance" logo, recipes for Fruit Brulee and Oat & Bran Flapjacks, and "Breakfast Browsers" text about trellis plants.

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Labelled as approved by Sainsbury's Design Studio.

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Includes "Healthy Balance" logo and "Breakfast Browsers" text about "Cycle Safe Do's and Don'ts".

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Includes "Healthy Balance" logo.

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Packaging for Sainsbury's Balance, "crispy toasted rice & wheat flakes with a delicious malty taste". Includes "Healthy Balance" logo. An entry form for a prize draw for 100 "Fitness Steps" and...

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Recipes for porridge are labelled on the back.

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The box features details of a special offer whereby customers could send away for a vintage die-cast Model 'T' Ford made by Lledo and decorated in Sainsbury's livery in exchange for two tokens and...

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