Mock-ups of marmalade label (Sainsbury's Fresh Fruit Seville Orange Marmalade and Sainsbury's Seville Orange Marmalade) , related memorandum, and also a finished artwork (photographs) for use in advertising.
The memorandum is from A.R. Howlett to P.J. Dixon [of Sainsbury's Design Studio] dated 15 Sep 1966 and relates to marmalade labels and including prices on labels after February 1969.
The artwork features photographs of Sainsbury's Fresh Fruit Seville Orange Marmalade and Sainsbury's 2 Mini Pork Pies which have been amended by hand including masking of the background. The artwork was made for Ogilvy & Mather Ltd [advertising agency] and the marmalade image appears to have been used in press advertisements SA/MARK/ADV/1/1/1/1/2/10/13-14.
Product packaging design for dried packaged goods
Sainsbury's Fresh Fruit Seville Orange Marmalade packaging and advertising design material
Mock-ups of marmalade label (Sainsbury's Fresh Fruit Seville Orange Marmalade and Sainsbury's Seville Orange Marmalade) , related memorandum, and also a finished artwork (photographs) for use in advertising.
The memorandum is from A.R. Howlett to P.J. Dixon [of Sainsbury's Design Studio] dated 15...
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The memorandum is from A.R. Howlett to P.J. Dixon [of Sainsbury's Design Studio] dated 15...
- Ref. No: SA/PKC/PRO/1/14/1/54
- Format: File/Folder
- Date: [1960s-1970s]
- Level: File
- Extent: 5 items
- Access: Open
6
Related content
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Advertisement with slogan 'Sainsbury's - 100 good food years'. Includes a photo of a customer and the centenary logo. Includes product images. Also includes prices for 'Sainsbury's Fresh Double Cream', 'Sainsbury's Caster Sugar', 'Sainsbury's Salad Cream', 'Sainsbury's Grapefruit or Orange Juice', 'Sainsbury's Seville Orange Marmalade', 'Sainsbury's Individual Fruit Pies' and 'Sainsbury's Snax'. Printed on glossy paper. To be placed in the Chatham Rochester & Gillingham Evening Post, 8 Jul 1969.
"100 years old! You don't look it Mr. Sainsbury!" newspaper advertisement proof
SA/MARK/ADV/1/1/1/1/2/10/14
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Advertisement with slogan 'Sainsbury's - 100 good food years'. Includes a photo of a customer and the centenary logo. Includes product images. Also includes prices for 'Sainsbury's Fresh Double Cream', 'Sainsbury's Caster Sugar', 'Sainsbury's Salad Cream', 'Sainsbury's Grapefruit or Orange Juice', 'Sainsbury's Seville Orange Marmalade', 'Sainsbury's Individual Fruit Pies' and 'Sainsbury's Snax'. Printed on glossy paper. To be placed in the Daily Mirror (Southern Edition only) 8 July 1969.
"I love Sainsbury's, Mr. Sainsbury" newspaper advertisement proof
SA/MARK/ADV/1/1/1/1/2/10/13
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Stamped on back by Publicity Dept., signed as approved by K. Brackenborough and dated 22/8/73
Sainsbury's Seville Orange Marmalade proof of label
SA/PKC/PRO/1/14/2/4/92
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