Image of Sainsbury's baking ingredients

Promotional magazine giving details of Sainsbury's products and product development process. Includes articles regarding: Sainsbury's history; produce, farms and suppliers; Home Economics department; Own Label products; Sainsbury's scientists, technicians and laboratory; computerised stock control; cook books; wine buyers and tasters; branch development and architecture. Includes advertisements for Sainsbury's products (bread, nuts, dairy including yoghurt, meat, canned fruit, wine, bacon, frozen, pies and pork products, spirits. File also includes a copy of the 'The News Magazine' (3 Oct 1980) with 'Good food review' included as a supplement.

Two design briefs (one dated 1973 for a label on a 77g pack, and one dated 1974 for a 56g cellulose film packet) and one mock-up. A label for Sainsbury's Hazelnut Kernels is also attached to one of the design briefs (used as an example to show proposed label size and typefaces, text is struck out).