Product packaging design for beers, wines, spirits and tobacco
Sainsbury's 'Extra Strength' Pale Ale packaging design material
Concept drawings, mock-up and approved out-turn (finished packaging) for a beer can and a three can pack.
On one concept drawing the product was referred to as Sainsbury's Gold Label Pale Ale 'Extra Strength' (though it appears this name was not used in the finished design).
On one concept drawing the product was referred to as Sainsbury's Gold Label Pale Ale 'Extra Strength' (though it appears this name was not used in the finished design).
- Ref. No: SA/PKC/PRO/1/18/1/11
- Date: [c. 1973-1974]
- Level: File
- Extent: 5 items
- Access: Open
5
Concept drawings, mock-up and approved out-turn (finished packaging) for a beer can and a three can pack.
On one concept drawing the product was referred to as Sainsbury's Gold Label Pale Ale 'Extra Strength' (though it appears this name was not used in the finished design).
On one concept drawing the product was referred to as Sainsbury's Gold Label Pale Ale 'Extra Strength' (though it appears this name was not used in the finished design).
Related content
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Negative number 1488-9. Photographer: G. [Graham] Hitchcock. Designer: P.J.D. [Peter Dixon]. File number 145.
Image of Sainsbury's Extra Strength Pale Ale
SA/PKC/PRO/1/18/4/2/29
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Cylindrical metal can with a ring pull shaped opening in the top that would have contained ale
Sainsbury's Extra Strength Pale Ale can
SA/PKC/PRO/1/18/3/1/3
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