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Sainsbury's Swiss Rolls packaging

1960s-1970s

SA/PKC/PRO/1/3/2/6/1

Sainsbury's Swiss Rolls packaging

Sainsbury's Baked Jam Roll Seedless Raspberry packaging

1974

Stamped on back by Design Studio Progressing and Services Dept., signed as approved by K. Brackenborough and dated 25/3/74[?]

SA/PKC/PRO/1/3/2/6/2

SA_PKC_PRO_1_3_2_6_2hr.jpg
Sainsbury's Baked Jam Roll Seedless Raspberry packaging

Sainsbury's Swiss Roll Chocolate Flavoured with Vanilla Filling packaging

1960s-1970s

SA/PKC/PRO/1/3/2/6/3

Sainsbury's Swiss Roll Chocolate Flavoured with Vanilla Filling packaging

Sainsbury's Chocolate Roll packaging

1970s

SA/PKC/PRO/1/3/2/6/4

SA_PKC_PRO_1_3_2_6_4.1hr.jpg
Sainsbury's Chocolate Roll packaging

Sainsbury's Swiss Roll with Jam and Vanilla Filling packaging

1960s-1970s

SA/PKC/PRO/1/3/2/6/5

Sainsbury's Swiss Roll with Jam and Vanilla Filling packaging

Sainsbury's Swiss Roll with Coffee Flavoured Filling packaging

1960s-1970s

SA/PKC/PRO/1/3/2/6/6

Sainsbury's Swiss Roll with Coffee Flavoured Filling packaging

Sainsbury's 6 Junior Milk Chocolate Rolls packaging

1970s

The reverse is inscribed "Rejected - illustration running light"

SA/PKC/PRO/1/3/2/6/7

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Sainsbury's 6 Junior Milk Chocolate Rolls packaging

Sainsbury's Junior Chocolate Rolls packaging

c. Jan 1973

SA/PKC/PRO/1/3/2/6/8

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Sainsbury's Junior Chocolate Rolls packaging

Sainsbury's Swiss Roll with Strawberry Jam And Vanilla Flavour Filling packaging

1976-1979

SA/PKC/PRO/1/3/2/6/9

Sainsbury's Swiss Roll with Strawberry Jam And Vanilla Flavour Filling packaging

Sainsbury's Swiss Roll with Chocolate Sponge And Vanilla Flavour Filling packaging

1960s-1970s

SA/PKC/PRO/1/3/2/6/10

Sainsbury's Swiss Roll with Chocolate Sponge And Vanilla Flavour Filling packaging

Sainsbury's Swiss Roll with Jam Filling packaging

1960s-1970s

SA/PKC/PRO/1/3/2/6/11

Sainsbury's Swiss Roll with Jam Filling packaging

Sainsbury's Junior Jam Swiss Rolls labels

1970s

SA/PKC/PRO/1/3/2/6/12

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Sainsbury's Junior Jam Swiss Rolls labels

Sainsbury's 6 Junior Jam Rolls packaging

[1970s]

SA/PKC/PRO/1/3/2/6/13

SA_PKC_PRO_1_3_2_6_13hr.jpg
Sainsbury's 6 Junior Jam Rolls packaging

Sainsbury's Swiss Roll with Chocolate Flavour Filling packaging

1976

SA/PKC/PRO/1/3/2/6/14

Sainsbury's Swiss Roll with Chocolate Flavour Filling packaging

Sainsbury's Baked Jam Roll packaging

[1970s]

SA/PKC/PRO/1/3/2/6/15

Sainsbury's Baked Jam Roll packaging

Sainsbury's Milk Choc Covered Swiss Roll packaging

1967-1972

SA/PKC/PRO/1/3/2/6/16

Sainsbury's Milk Choc Covered Swiss Roll packaging

Sainsbury's Mini Swiss Rolls packaging

1970

SA/PKC/PRO/1/3/2/6/17

SA_PKC_PRO_1_3_2_6_17.1hr.jpg
Sainsbury's Mini Swiss Rolls packaging

Sainsbury's Swiss Roll with Raspberry Flavour Filling packaging

[1970s]

SA/PKC/PRO/1/3/2/6/18

SA_PKC_PRO_1_3_2_6_18hr.jpg
Sainsbury's Swiss Roll with Raspberry Flavour Filling packaging