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Sainsbury's Sponge Sandwich with Pineapple & Vanilla Filling packaging

1960s

SA/PKC/PRO/1/3/2/7/1

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Sainsbury's Sponge Sandwich with Pineapple & Vanilla Filling packaging

Sainsbury's Sponge Triangles with Hazelnut Flavoured Filling packaging

1960s-1970s

SA/PKC/PRO/1/3/2/7/2

Sainsbury's Sponge Triangles with Hazelnut Flavoured Filling packaging

Sainsbury's Split Sponge Bar with Buttercream and Jam Filling labels

1960s

SA/PKC/PRO/1/3/2/7/3

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Sainsbury's Split Sponge Bar with Buttercream and Jam Filling labels

Sainsbury's Spongelets with Jaffa Apricot Filling labels

1960s

SA/PKC/PRO/1/3/2/7/4

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Sainsbury's Spongelets with Jaffa Apricot Filling labels

Sainsbury's Spongelets with Ginger Filling labels

1960s

SA/PKC/PRO/1/3/2/7/5

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Sainsbury's Spongelets with Ginger Filling labels

Sainsbury's Sponge Sandwich Filling Made with Pure Butter packaging

1961-1970

SA/PKC/PRO/1/3/2/7/6

Sainsbury's Sponge Sandwich Filling Made with Pure Butter packaging

Sainsbury's Ginger Sponge with Ginger Flavoured Filling packaging

1960s

Labelled "Job Bag"

SA/PKC/PRO/1/3/2/7/7

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Sainsbury's Ginger Sponge with Ginger Flavoured Filling packaging

Sainsbury's Sponge Round packaging

1960s-1970s

SA/PKC/PRO/1/3/2/7/8

Sainsbury's Sponge Round packaging

Sainsbury's Chocolate Butter Sponge with Butter Cream Filling packaging

1960s

SA/PKC/PRO/1/3/2/7/9

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Sainsbury's Chocolate Butter Sponge with Butter Cream Filling packaging

Sainsbury's All Butter Sponge with Butter Cream Filling packaging

1960s

SA/PKC/PRO/1/3/2/7/10

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Sainsbury's All Butter Sponge with Butter Cream Filling packaging

Sheet of Sainsbury's Sponge Sandwich with Strawberry Jam and Buttercream Filling labels

[c. 1979]

SA/PKC/PRO/1/3/2/7/11

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Sheet of Sainsbury's Sponge Sandwich with Strawberry Jam and Buttercream Filling labels

Sainsbury's Chocolate Sponge Sandwich with Vanilla and Chocolate Flavour Fillings packaging

1973

Labelled on back "1st out-turn, 11/9/73"

SA/PKC/PRO/1/3/2/7/12

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Sainsbury's Chocolate Sponge Sandwich with Vanilla and Chocolate Flavour Fillings packaging

Sainsbury's 6 Buttercream Sponge Slices with Chocolate Flavour Coating packaging

c. Apr 1979

Labelled by Sainsbury's Design Studio, signed as approved by Keith Brackenborough and dated 11/4/79, with note beneath reading "Pantone 175 (Brown) running a little light"

SA/PKC/PRO/1/3/2/7/13

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Sainsbury's 6 Buttercream Sponge Slices with Chocolate Flavour Coating packaging

Sainsbury's Strawberry Jam Sponge packaging

1968-1970

SA/PKC/PRO/1/3/2/7/14

Sainsbury's Strawberry Jam Sponge packaging

Sainsbury's Lemon Sponge Sandwich packaging

1963

SA/PKC/PRO/1/3/2/7/15

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Sainsbury's Lemon Sponge Sandwich packaging