Image of Sainsbury's Cool Bag

The picture is included in 'JS Journal' June 1992. 'JS Journal' states "With the Summer months approaching, and the temperatures rising, JS [Sainsbury's] has introduced a new cool bag. It helps to control the temperature of chilled and frozen food during the journey home from the store, or if out on a picnic. Best results will be achieved if products are packed tightly and ice packs are placed on top of the contents. The filled bag should be kept out of direct sunlight, and away from sources of heat. The cool bag retails at £5.95 and is in all stores".