Image of picnic items including 12 piece cutlery set and long tumblers

Image showing: cool bag; short drink tumblers; Thermos vacuum flasks; Sainsbury's 12 Piece Cutlery Set (Sainsbury's Picnicware range); and Sainsbury's 2 Long Drink Tumblers (Sainsbury's Picnicware range). Image was used in May 1985 issue of 'JS Journal'. 'JS Journal' states "Cool and colourful that's the best way to describe Sainsbury's new range of Picnicware now ready for summer outings. To keep wine chilled and sandwiches fresh, JS has introduced three sizes of eyecatching Cool Bags. Family Cool Bag with Side Pockets, 20 litre capacity, £9.99; Cool Bag, 17 litres, £8.99 and the Barrel Cool Bag, 25 litres, £7.99. They are made from colourful pastel shades fabric, with bright handles and piping. Not only are these Cool Bags indispensable for picnics, but they are also very useful for storage of drinks and ice cubes at parties and for carrying home frozen groceries. Very attractive accessories in the range are the unbreakable glasses and tumblers. Dishwasher safe and shatterproof, there are three styles of glasses, which come with a red or grey design in packs of two —Picnic Wine Glasses, Long Drinks Tumblers and Short Drinks Tumblers—at £1.99 per pack. Essential equipment for dining al fresco is cutlery and JS have just the thing with the 12 Piece Cutlery Sets. In five colours - green, blue, pink, grey and red. For keeping soups hot or drinks cold, Sainsbury's has two new Vacuum Flasks, both in red or grey designs. There is the one litre flask with two cups at £4.25 and the half-litre flask at £2.99. Sainsbury's Picnicware Range is all made in Great Britain and is available from approximately 165 branches".