Image of Lyle's Golden Syrup and Black Treacle storage containers

Image of storage container printed in the style of Lyle's Golden Syrup and Lyle's Black Treacle tins. The picture was included in 'JS Journal' October 1978 page 5. 'JS Journal' states "Black treacle is going to be in a lot of Christmas stockings this year if the success of Golden Syrup is anything to go by. The popularity of JS's Lyle's Golden Syrup storage tin resulted in hardware buying negotiating with Tate and Lyle to use their Black Treacle design on a similar tin. The Black Treacle design is in red, black and gold and like Golden Syrup it will be exclusive to JS for three months. This latest storage tin costs 89p and it will be on sale in 52 branches by early October. 'The only problem is what do we do next' says Geoff Brady in hardware buying. 'It is more difficult than you think to find suitable "nostalgic" designs that are well-known but haven't been used before.' If you've got any ideas now is your chance to shine. They need not be connected with food, but they must be easily adapted to printing on tinware and have an instantly recognisable appeal. Send your ideas to the Journal at Stamford House, Blackfriars and we'll pass them on to Geoff—the rest is up to him".