Image of Sainsbury's Standard and Super batteries

Includes design brief, designs, proofs and mock ups of packaging for Sainsbury's Super Battery and Sainsbury's Super range (includes different battery sizes). The range appears to have been introduced in 1981 and redesigned and rebranded for 1984 as Sainsbury's Super (omitting the word 'Battery'). See also SA/PKC/PRO/2/2/1/4 which also includes some material relating to this range.

Includes design brief, designs, proofs and mock ups of packaging for Sainsbury's Standard Battery and Sainsbury's Standard range. Some items also relate to the Super Battery range. The range appears to have originally launched in 1981 and redesigned for 1984 with the branding altered to Sainsbury's Standard (omitting the word 'Battery').

Keywords: National Grocers' Benevolent Fund charity luncheon (with photograph) p.2; the Prince of Wales visits Stamford House (with photographs), Dino Adriano appointed general manager and director of Homebase (with photograph) , property news- Moortown (Leeds), Crystal Palace, Hampton, Acomb (York), Burton, Gravesend, Kingston-upon-Thames, Locksbottom, Leatherhead and Woodhall Farm p.3; branch openings at Walthamstow and Harlow (with photographs) pp.4-6; new products-'Contrast' luxury paper napkins, cocktail sticks, Yorkshire bitter, cocktail cherries, pickled onions and sour sweet cucumbers, fresh garden mint in vinegar, the Skin Care range, kitchen knives, Super Batteries, Italian Tomato Ketchup, 'J' range beauty box, preserved green olives, cranberry sauce, honey gift box, preserves gift box and baby care products (with photographs) pp.7-10; JS wins the Business Enterprise Award (with photograph) p.11; interim results pp.12-13; cashier training programme (with photograph) p.14; Peter Powell at Stamford House (with photograph), the British Mount Kongur expedition to China (with photograph) p.15; Macclesfield branch studied by O' level students, 'Food Retailing and the Environment' published, Hempstead SavaCentre help raise money for a school trip to Eygpt p.16; St John Order's highest honor awarded to Peggy Hamilton, senior clerk at Shirley (with photograph), Christmas opening hours, British Tourist Board cake made at Walthamstow branch (with photograph) p.17; winners of the JS Journal and Sainsbury Staff Association photographic competition (with photographs) pp.18-19; models of Sainsbury commercial transport vehicle made by N Clark (with photograph) p.20; retirement of Bob Garrett (with photographs) p.21; saleswomen's hats since 1915 (with photograph) p.24.