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Image of Sainsbury's Long Life, Super and Standard batteries

The image was used in August 1984 issue of 'JS Journal'.

Ref. No: SA/PKC/PRO/2/2/4/11
Date: c. Aug 1984
Level: Item
Extent: 1 item
Access: Open

Packaging Non-food products Electrical products Batteries

Includes design brief, designs, proofs and mock ups of packaging for Sainsbury's Super Battery and Sainsbury's Super range (includes different battery sizes). The range appears to have been introduced in 1981 and redesigned and rebranded for 1984 as Sainsbury's Super (omitting the word 'Battery'). See also SA/PKC/PRO/2/2/1/4 which also includes some material relating to this range.

Favourite Comments Hierarchy

Sainsbury's Super Battery packaging design

SA/PKC/PRO/2/2/1/3
Favourite Comments Hierarchy

'JS Journal', August 1984

SA/SC/JSJ/38/8
Includes design brief, designs, proofs and mock ups of packaging for Sainsbury's Standard Battery and Sainsbury's Standard range. Some items also relate to the Super Battery range. The range appears to have originally launched in 1981 and redesigned for 1984 with the branding altered to Sainsbury's Standard (omitting the word 'Battery').

Favourite Comments Hierarchy

Sainsbury's Standard Battery packaging design

SA/PKC/PRO/2/2/1/4