Sainsbury's Antiperspirant Deodorant packaging
Sainsbury's Antiperspirant Deodorant proof of label
Stamped on back by Publicity Dept., signed as approved by K. Brackenborough and dated 2/4/73
- Ref. No: SA/PKC/PRO/2/3/2/17/1
- Date: 1973
- Level: Item
- Extent: 1 item
- Access: Open
Stamped on back by Publicity Dept., signed as approved by K. Brackenborough and dated 2/4/73
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Includes design brief, designs and mock ups of packaging for Sainsbury's Antiperspirant Deodorant, Sainsbury's Family Antiperspirant Deodorant and Sainsbury's Blue Fragrance Antiperspirant Deodorant. There are two main designs - one is the design shown on SA/PKC/PRO/2/3/4/8/6/1 dated 1974 and one is the design on SA/PKC/PRO/2/3/4/8/6/2 dated 1976. There are also variants of the latter design for the Family and Blue Fragrance varieties of the product. Both designs are by Audrey Fletcher (as noted on SA/PKC/PRO/2/3/4/8/6/1-2).
Sainsbury's Antiperspirant Deodorant range packaging design
SA/PKC/PRO/2/3/1/31
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