Image of Sainsbury's new toiletries in 1978

Designs and mock ups of packaging for Sainsbury's Roll-on Antiperspirant Soft Cedar (or Sainsbury's Soft Cedar Roll-On Antiperspirant Deodorant), Sainsbury's Roll-on Antiperspirant Alpine Rose (or Sainsbury's Alpine Rose Roll-On Antiperspirant Deodorant, Sainsbury's Roll-on Antiperspirant Blue Ice and Sainsbury's Roll-on Antiperspirant Cool Lemon. The Cool Lemon version appears not to have been actually produced (a note on the design states "this colour & title to change" - it looks like Blue Ice was the one that replaced it). The typeface on the finished design is Tabasco Medium.

Keywords: Worle, Bowthorpe p.1; Worle, store opening pp.2-3; kitchen ware, non-foods p.4; JS tights p.4; tea prices p.4; Christmas opening hours p.4; health and beauty products; non-foods p.5; Bowthorpe, store opening pp.6-7; Hempstead, Savacentre opening pp.8-10; engineers depatment p.11; clothes, non-foods pp.12-13; protective clothing, health and safety pp.14-17; Cooking for Christmas, Josceline Dimbleby, cook book range p.19; JS 25 Club, Discount '78 p.22; Drury Lane, branch closure; archives p.24.