Image of J range products in recycled packaging

Picture showing: J Nail Polish; J Lipstick Juniper Berry; J Trio Eyeshadow; and J Kohl Pencil. 'J' was a range of Sainsbury's own-brand cosmetics and other beauty products. The picture featured in 'JS Journal' January/February 1995 page 14 showing the use of recycled card in the new J range packaging. 'JS Journal' states "Mention 'recycled paper' and most people still have an image of off-white notebooks and dull, grainy packaging. Only two or three years ago it would have been unthinkable to package luxury products such as make-up in recycled card. The quality of recycled packaging has improved so much, however, that some 100 lines from the 'J' range are now packaged using card with a minimum 75% recycled content. You'd have to read the small print to know the difference!".