Image of Sainsbury's System 4 toothpastes and toothbrush

The picture is included in JS Journal October 1992. JS Journal states "Caring for your teeth has now been made easier with the introduction of Sainsbury's System 4 toothpaste. System 4 Is the first toothpaste on the market to contain a four system formula: it fights plaque, decay, gum disease and tartar. System 4 has been approved by the British Dental Health Foundation, which is a registered charity with independent dental experts who check that claims made are correct. This toothpaste is available from most stores in three sizes, 50ml (69p), 125ml (£1.19) and a 100ml pump-action tube (£1.49). There is also a 25ml trial size tube in limited distribution for 29p".