Corporate video promoting the Sainsbury’s group (including the former subsidiaries Shaw’s, Savacentre, and Homebase).
The video discusses various matters such as: own label goods (eg Classic Cola); TV advertising; logistics and distribution; IT systems; control of upstream link eg wine from Italy; new formats (Sainsbury’s Central) with old town centre stores being replaced; petrol stations; training and staff development; cutting site and construction costs; group investment in Homebase, Shaw's, Savacentre (including non-foods); quality and value.
Footage is included of: various Sainsbury’s stores (interiors and exteriors); own-label products; checkouts; a depot; lorry; petrol station; staff training session; employee at Winchmore Hill branch using computer system; construction of a new store; Savacentre exterior; Savacentre balloon; a Savacentre interior; Homebase exterior and interior; a Shaw’s store exterior and interior including checkout.
Duration: 6 minutes 32 seconds.
Public relations films and videos
"Sainsbury's" video
- Ref. No: SA/PR/11/1/11
- Date: 16 Jun 1994
- Level: File
- Extent: 1 file
- Access: Open
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