Corporate video about the new features being introduced to Sainsbury’s stores using the new Moreton Hall, Bury St Edmunds store as a case study. It also discusses product displays, new products and changes to products which had been recently introduced.
The video is presented by David Clapham [departmental director, branch operations] with Eddie Ricketts [departmental director, merchandising]. An interview with Markham Jones (store manager) is also included.
The video discusses: the car park and features outside the new store; architecture and landscaping; facilities inside the store; the display cabinets including refrigerated; new products; new delicatessen counter features; fresh meat department changes including new labelling; price ticketing labels; new checkouts with barcode scanning; computer systems to help manage stock ordering; impact of new features on customers; and the Coffee Shop.
Footage is included of: mobile billboard promoting the store; store exterior; car parking (including disabled); cash machines; the store interior and product displays; customers and staff; product packaging; fresh fruit and vegetables department; delicatessen counter; bakery counter; fresh meat department; booklet display; sandwiches display; pick ‘n’ mix confectionery display; barcode scanning checkouts; store office with ICL System 25 computer system; new energy system; lobby area with newspapers and flowers; SavaCentre store interior and concessions; and the Coffee Shop.
Duration: 19 minutes. Produced by Malachite Ltd.
Public relations films and videos
"J. Sainsbury: Bury St Edmunds" video
- Ref. No: SA/PR/11/1/8
- Date: [c. 1987]
- Level: File
- Extent: 1 file
- Access: Open
Related memories
Do you have an image that relates to this record? Add your personal
touch. If you worked for Sainsbury’s, please provide brief career details
and include dates where appropriate.
Share your memories
Comments
Comments (0)