Radio news and programmes 1994
- Ref. No: SA/PR/1/7/13
- Format: Recorded media physical/non-physical
- Date: 1994
- Level: SubSeries
- Extent: 9 digital audio recordings, 8 audio cassettes
- Access: Open
BBC Radio 5 'Money Check' item about Sainsbury's new Calais off-licence, 6 May 1994
6 May 1994Calais Sainsbury off-licence. Protect market share.
SA/PR/1/7/13/1
BBC Radio Essex news item about Sainsbury's expansion in the USA and Giant Food acquisition, 3 Oct 1994
3 Oct 1994News item. Sainsbury's expansion plans in the United States. Sainsbury buying controlling stake in Giant Food. David Sainsbury talking about difficulty to find sites in the UK.
SA/PR/1/7/13/2
BBC Newcastle 'Breakfast Show' radio item about cola drinks, 24 Oct 1994
24 Oct 1994Coca-Cola brand test. Villa Cola, Sunderland. Virgin Cola soon to be available at Tesco and Iceland. Sainsbury's Classic Cola 15% share of British market after 1 year. Sainsbury's spokesman David Cox...
SA/PR/1/7/13/3
BBC Radio Scotland Colin Bell programme about shops and shopping centres architecture, 27 Oct 1994
27 Oct 1994Out of town mega markets. Architecture of shopping centres. British Council of Shopping Centres. Sainsbury's architecture discussed. (One of the panel is an architect, who has designed buildings for...
SA/PR/1/7/13/4
BBC Radio 4 "You and Yours" radio programme, 1 Dec 1994
1 Dec 1994Explanation of sales promotion. Concept of added value.
SA/PR/1/7/13/5
Radio programme about Christmas marketing in retailers and use of market research, 1 Dec 1994
1 Dec 1994Programme about Christmas marketing for retailers and use of market research. Sainsbury's use of market research to improve meat sales. Bob Cooper (Sainsbury's Trading Director) interviewed. Butchers...
SA/PR/1/7/13/6
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