Radio news and programmes 1994
- Ref. No: SA/PR/1/7/13
- Format: Recorded media physical/non-physical
- Date: 1994
- Level: SubSeries
- Extent: 9 digital audio recordings, 8 audio cassettes
- Access: Open
Calais Sainsbury off-licence. Protect market share.
News item. Sainsbury's expansion plans in the United States. Sainsbury buying controlling stake in Giant Food. David Sainsbury talking about...
Coca-Cola brand test. Villa Cola, Sunderland. Virgin Cola soon to be available at Tesco and Iceland. Sainsbury's Classic Cola 15% share of British...
Out of town mega markets. Architecture of shopping centres. British Council of Shopping Centres. Sainsbury's architecture discussed. (One of the panel...
Explanation of sales promotion. Concept of added value.
Programme about Christmas marketing for retailers and use of market research. Sainsbury's use of market research to improve meat sales. Bob Cooper...
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