SA/ART Artwork (10)
SA/AWA Awards (197)
SA/BL Blackfriars (former head office) (399)
SA/BR Branch files (918)
SA/BRA Branch and estates material (58252)
SA/CAR Cartoons (8)
SA/CO Corporate material (681)
SA/CPUB Customer magazines (324)
SA/CR Corporate Responsibility (726)
SA/DEP Depots and distribution network (564)
SA/DES Design (571)
SA/EMP Employees (2253)
SA/EXT External events and issues (16)
SA/FAM Sainsbury family (1388)
SA/FIN Finance (430)
SA/HIS History of Sainsbury's (186)
SA/HIST Historical corporate information (31)
SA/HOL Holborn Business Centre (head office) (4)
SA/IMA Images of Sainsbury's (3459)
SA/LE Legal (41)
SA/MARK Marketing, sales and advertising (11467)
SA/PKC Packaging and products (11015)
SA/PR Public relations (5274)
- SA/PR/1 General media coverage (604)
- SA/PR/1/7 Sound recordings of radio news and programmes about Sainsbury's (129)
- SA/PR/1/7/13 Radio news and programmes 1994 (6)
SA/PUB Publications (1130)
SA/REG Regions (12)
SA/RET Retailing (115)
SA/SC Staff communications (980)
SA/SUB Subsidiary and associate companies (1301)
SA/WAR World Wars (49)
SA/WHO Wholesale (12)

Radio programme about Christmas marketing in retailers and use of market research, 1 Dec 1994

Ref. No: SA/PR/1/7/13/6
Format: Recorded media physical/non-physical
Date: 1 Dec 1994
Level: File
Extent: 2 digital audio recordings, 2 audio cassettes
Access: Open

Programme about Christmas marketing for retailers and use of market research. Sainsbury's use of market research to improve meat sales. Bob Cooper (Sainsbury's Trading Director) interviewed. Butchers reintroduced at meat counters in Sainsbury's.

Radio programme about Christmas marketing in retailers and use of market research, 1 Dec 1994

Related memories

Comments