BBC Radio 4 'The Food Programme' item about Sainsbury's, 10 Feb 1995

Audio recording of radio programme including item on Sainsbury's and other supermarkets. Features an interview with David Sainsbury (Chairman of Sainsbury's).

Summary:
Sainsbury's mission statement or Desired Positioning Summary. Supermarkets' position in retail market. Consumer loyalty. Visit to Sainsbury's Cromwell Road, London by Drew Smith (author of 'Food Watch') with Sheila Dillon. Cauliflowers. Interview with David Sainsbury - questions on what he thinks his grandparents would think of Sainsbury's today, the company's social responsibilities and relationship with suppliers, issue of problems caused by supermarkets like Sainsbury's requiring particular specifications for fruit and vegetables, and imports of food.