Radio news and programmes 1996
BBC Radio 4 'Today' item about Sainsbury's rivalry with Tesco, 24 Jan 1996
- Ref. No: SA/PR/1/7/15/1
- Format: Recorded media physical/non-physical
- Date: 24 Jan 1996
- Level: File
- Extent: 1 digital audio recording, 1 audio cassette
- Access: Open
Tesco announced 13% rise in sales. Sainsbury's due to announce their results. Slow to see importance of loyalty cards. Tesco challenging Sainsbury's position in customer service and product choice.
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