"Sainsbury's Cut Prices in New Discount Operation" press notice, 09 Jan 1978
9 Jan 1978Press release announcing the launch of the Discount '78 price reduction campaign.
SA/PR/2/1/13/1
"Sainsbury's Cut Coffee and Tea Prices Again" press notice, 23 Jan 1978
23 Jan 1978Press release announcing that Sainsbury's are reducing the price of Vendona Instant Coffee, all own label teas, and PG Tips tea. Related press cuttings and a PRADS Ltd press release order form are...
SA/PR/2/1/13/2
"Sainsbury's Disappointed By High Court Decision" press notice, 27 Jan 1978
27 Jan 1978Press release expressing Sainsbury's disappointment about the failure of their appeal against the decision to refuse planning permission for a supermarket in Stanway, Colchester. Related press...
SA/PR/2/1/13/3
"The Growing Popularity of Natural Spring Water" press notice, 31 Jan 1978
31 Jan 1978Press release about the growth of sales of mineral water, and the recent launch of Sainsbury's Natural Spring Water from Shropshire. Press cuttings, a PRADS Ltd press release order form and other...
SA/PR/2/1/13/4
"Petrol Prices" UNS and local press announcement, 01 Feb 1978
1 Feb 1978Press statement announcing that Sainsbury's does not intent to change the price of its petrol. It was issued by U.N.S. news service and to four local newspapers (Cambridge Evening News, Southampton...
SA/PR/2/1/13/5
Visit of MPs to Lords Hill (Southampton) store press notice, 06 Feb 1978
6 Feb 1978Press notice issued to Radio Solent, Radio Victory, Southern T.V. News, BBC South Regional News, and Southampton Evening Echo announcing that Members of Parliament from the All-Party Group for the...
SA/PR/2/1/13/6
Draft press release about award for an advertisement of interim figures draft press release, 08 Feb 1978
8 Feb 1978Draft press release about Sainsbury's winning The Times award for the best advertisement of a company's interim or preliminary figures. The press release was issued by telephone to The Grocer and...
SA/PR/2/1/13/7
"Sainsbury's Tea Prices" UNS press release, 20 Feb 1978
20 Feb 1978Press release issued by U.N.S. news service commenting on the Price Commission's report on tea prices and explaining that Sainsbury's have cut tea prices twice. A draft is also included.
SA/PR/2/1/13/8
"Fish and Chips at Discount Prices from Sainsbury's" press notice, 01 Mar 1978
1 Mar 1978Press release promoting reduced prices for frozen hake and frozen chips as part of Sainsbury's Discount 78 promotion. A PRADS Ltd press release order form is also included.
SA/PR/2/1/13/9
"Sainsbury's market share jumps by one-fifth" draft UNS press release, 02 Mar 1978
2 Mar 1978Draft press release issued by U.N.S. news service announcing a growth in Sainsbury's market share in groceries from 8.6% to 10.5% during the four weeks to 4 February, according to figures from AGB....
SA/PR/2/1/13/10
"Tea Prices Cuts at Sainsbury's" draft UNS press release, 06 Mar 1978
6 Mar 1978Draft press release issued via U.N.S. news service announcing Sainsbury's is reducing the price of own label teas and various branded teas.
SA/PR/2/1/13/11
"More Price Cuts in Sainsbury's Coffee" draft press release, 13 Mar 1978
13 Mar 1978Draft press release announcing a reduction in the price of all ground coffee and coffee beans. Related press cuttings are also included.
SA/PR/2/1/13/12
"Sainsbury's Tea" press notice, 22 Mar 1978
22 Mar 1978Press release issued via United News Service and Press Association announcing that "for the third week the only bids at the London Tea auction today were made on behalf of Sainsbury's". It also states...
SA/PR/2/1/13/13
Vendona instant coffee price reduction news wire, 03 Apr 1978
3 Apr 1978Press release which appears to have been issued by UNS and PA news services announcing a reduction in the price of Vendona instant coffee, which is the cheapest instant coffee in Sainsbury's.
SA/PR/2/1/13/14
"Coffee Prices" news wire, 10 Apr 1978
10 Apr 1978Press release which appears to have been issued by UNS and PA news services announcing the reintroduction of an 8 ounce refill pack of instant coffee priced at £1.50, which is now the cheapest coffee...
SA/PR/2/1/13/15
"A Sainsbury Supermarket for Newcastle-under-Lyme" press notice, 17 Apr 1978
17 Apr 1978Press release announcing the opening of a new store.
SA/PR/2/1/13/16
"Sainsbury's Launch Low Cost Soya Granules" press notice, cuttings and packaging, 21 Apr 1978
21 Apr 1978Papers relating to the launch of Sainsbury's Soya Granules including press release, press cuttings, packaging, recipes, correspondence about a press conference, and photograph.
SA/PR/2/1/13/17
"Home-Baked Bread with Sainsbury's Flour - It's Cheaper and Nicer" press notice and cutting, 21 Apr 1978
21 Apr 1978Press release and press cutting about the launch of Sainsbury's Strong White Bread Flour and two Bread Mixes.
SA/PR/2/1/13/18
"Sainsbury's Biggest Store To Be Built in Joint Scheme with Crystal Palace Football Club" press notice, 26 Apr 1978
26 Apr 1978Press release announcing a joint development with Crystal Palace Football Club of a site at the club's football ground.
SA/PR/2/1/13/19
"J Sainsbury Limited - Preliminary Profit Statement" press release 3 May 1978 and press cuttings
May-Jun 1978Press release, press cuttings, and Press Digest (4 May 1978) relating to Sainsbury's preliminary profit statement for the 52 weeks to 4 March 1978.
SA/PR/2/1/13/20
"Shower Equipment at Sainsbury's" press notice and cuttings, 18 May 1978
18 May 1978Press release and press cuttings.
SA/PR/2/1/13/21
"Sainsbury's Supermarket Opens in Wilmslow" press notice, 18 May 1978
18 May 1978SA/PR/2/1/13/22
"Extension Opened to Sainsbury's Cowley" press notice and cuttings, 19 May 1978
19 May 1978Press release and press cuttings.
SA/PR/2/1/13/23
"Exclusive "Golden Syrup" Storage Tin from Sainsbury's" press notice and cuttings, 30 May 1978
30 May 1978Press release and press cuttings.
SA/PR/2/1/13/24
"Sainsbury's Solve Vacuum Pack Problem" press notice and cuttings, 31 May 1978
31 May 1978Press release and press cuttings about the introduction of 'fusion' sealing to reduce the cost of vacuum packed pork products and cut the number of leaking packets.
SA/PR/2/1/13/25
"Plan A Picnic With Sainsbury's" press notice and cuttings, 08 Jun 1978
8 Jun 1978Press release and press cuttings about the new picnic and party range (non-food) such as cool boxes, disposable tableware and vacuum flasks.
SA/PR/2/1/13/26
"Summer Season Opening for Sainsbury's Supermarkets" press notice and cuttings, 09 Jun 1978
9 Jun 1978Press release and press cuttings relating to the introduction of Monday opening to a number of Sainsbury's supermarkets in coastal areas during the holiday season.
SA/PR/2/1/13/27
"Attractive Coffee Offer from Sainsbury's" press notice and cuttings, 19 Jun 1978
19 Jun 1978Press release and press cuttings about the reduction in price of Sainsbury's Instant Coffee Granules.
SA/PR/2/1/13/28
"Sainsbury's Cut The Price of Tea" press notice and cuttings, 02 Jul 1978
2 Jul 1978Press release and related press cuttings.
SA/PR/2/1/13/29
"Sainsbury Freezer Centre Opening in Goodmayes, Ilford" press notice, 04 Jul 1978
4 Jul 1978SA/PR/2/1/13/30
"J Sainsbury Limited: Annual General Meeting" press notice, 04 Jul 1978
4 Jul 1978SA/PR/2/1/13/31
"Vendona Now 40p Below Leading Brands of Coffee at Sainsbury's" press notice and cuttings, 08 Jul 1978
8 Jul 1978Press release and related press cuttings.
SA/PR/2/1/13/32
"Sainsbury's to Start Work On Chertsey Town Centre Redevelopment" press notice and press release, 11 Jul 1978
11 Jul 1978Press release from Sainsbury's and press release "Chertsey Town Centre Redevelopment" from Runnymede Borough Council.
SA/PR/2/1/13/33
"New Development by Sainsbury in Purley Town Centre" press notice, 26 Jul 1978
26 Jul 1978Press release announcing the acceptance of proposals for a development in Purley including a Sainsbury's store, a swimming pool and multi-storey car park. Sainsbury's won the tender to develop the...
SA/PR/2/1/13/34
"Good Results from Computerised Check-outs" press notice, 14 Aug 1978
14 Aug 1978Press release about the computerised checkout system installed at SavaCentre Washington New Town, and how Sainsbury's is studying the application of computerised checkouts for their supermarkets....
SA/PR/2/1/13/35
"Sainsbury's Freezer Centre Opening in Hove, Sussex" press notice, 23 Aug 1978
23 Aug 1978Press release announcing the opening of a new store.
SA/PR/2/1/13/36
"Tea Prices Down Again at Sainsbury's Plus Coffee Price Reductions" press notice, 29 Aug 1978
29 Aug 1978SA/PR/2/1/13/37
"Sainsbury's New Supermarket Opens in Solihull" press notice, 08 Sep 1978
8 Sep 1978Press release announcing the opening of a new store.
SA/PR/2/1/13/38
"Dried Fruit News from Sainsbury's" press notice, 08 Sep 1978
8 Sep 1978Press release announcing reduced prices for dried fruit.
SA/PR/2/1/13/39
"Sainsbury's New Supermarket Opens in Bowthorpe, Norwich" press notice, 26 Sep 1978
26 Sep 1978Press release (copy) announcing the opening of a new store.
SA/PR/2/1/13/40
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