Press release regarding the start of the second of the 'Sainsbury's Select the Best of British' promotion on 26 September 1983.
During the promotion certain British fresh foods were on sale at a reduced price, and this was promoted through television commercials.
The release emphasizes the company's support for the British food industry and British agriculture. A list of some of the products on sale at reduced price is included.
Press releases, 1983
"Highly Successful British Promotion Continues with Heavy TV Advertising" press release 23 Sep 1983
- Ref. No: SA/PR/2/1/18/70
- Format: Document/Page/item
- Date: 23 Sep 1983
- Level: Item
- Extent: 2 items
- Access: Open
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