"A Second Sainsbury's Supermarket Opens in Sheffield" press release
19 Jan 1984Press release announcing the opening of a new Sainsbury's store.
SA/PR/2/1/19/1
"New Cheddar for Vegetarians" press release, 27 Jan 1984
27 Jan 1984Press release announcing a new product - Sainsbury's Vegetarian Cheddar, which uses non-animal rennet.
SA/PR/2/1/19/2
Vegetarian Meals for Everyone press release, 27 Jan 1984
27 Jan 1984Press release promoting a new book - "Vegetarian Meals" by Rosamond Richardson. The press release is erroneously dated 1983 but actually dates to 1984. This version of the press release was for...
SA/PR/2/1/19/3
"New Soft Suede 'J' Colours" press release, 28 Jan 1984
28 Jan 1984Press release promoting new colours in the J range of cosmetics. This version of the press release was issued to magazines (a later version 21 Mar 1984 was sent to national newspapers)
SA/PR/2/1/19/4
"The 1/2 P Goes" press release, 01 Feb 1984
1 Feb 1984Press release with statement by Sir John Sainsbury welcoming the announcement that the half penny is to be demonetised.
SA/PR/2/1/19/5
"A New Sainsbury's Supermarket Opens in Kimberley, Nottingham" press release, 02 Feb 1984
2 Feb 1984Press release announcing the opening of a new Sainsbury's store.
SA/PR/2/1/19/6
"More Fruit and Nuts from Sainsbury's" press release, 07 Feb 1984
7 Feb 1984Press release announcing new products - Sainsbury's Deluxe Muesli and Sainsbury's Bran Muesli.
SA/PR/2/1/19/7
"Sainsbury's Salad Days" press release, 07 Feb 1984
7 Feb 1984Press release promoting Sainsbury's French Mayonnaise, and ready prepared salads range,
SA/PR/2/1/19/8
"Coooking Oil Guide from Sainsbury's" press release, 10 Feb 1984
10 Feb 1984Press release announcing a new customer leaflet available for four weeks from 10 February - Sainsbury's Guide to Cooking Oils. A copy of leaflet "A Sainsbury Guide: A Lighter Touch with Cooking Oil"...
SA/PR/2/1/19/9
"A New Sainsbury's Supermarket and Freezer Centre Opens in Amblecote, Stourbridge, West Midlands" press release, 16 Feb 1984
16 Feb 1984Press release announcing the opening of a new Sainsbury's store.
SA/PR/2/1/19/10
"Sainsbury's Say: GLC Recipe for Chaos" press release, 29 Feb 1984
29 Feb 1984Press release criticising the GLC's (Greater London Council) proposals to restrict lorries in London at night before 0700.
SA/PR/2/1/19/11
"New American Style Thick Milk Shake Mix" press release, 02 Mar 1984
2 Mar 1984Press release announcing a new product - Sainsbury's American Style Thick Milk Shake Mix (3 flavours).
SA/PR/2/1/19/12
"Vegetarian Meals for Everyone" press release, 02 Mar 1984
2 Mar 1984Press release promoting a new book - "Vegetarian Meals" by Rosamond Richardson. This version of the press release was for national newspapers, an earlier version (27 Jan 1984) was sent to magazines.
SA/PR/2/1/19/13
"A Second Sainsbury's Supermarket Opens in Bishop's Stortford" press release, 02 Mar 1984
2 Mar 1984Press release announcing the opening of a new Sainsbury's store.
SA/PR/2/1/19/14
"A Bigger and Better Sainsbury's Store Opens in Tottenham, N15" press release, 12 Mar 1984
12 Mar 1984Press release announcing the opening of a new Sainsbury's store.
SA/PR/2/1/19/15
"New Soft Suede 'J' Colours" press release, 21 Mar 1984
21 Mar 1984Press release promoting new colours in the J range of cosmetics. A covering note dated 5 March 1984 for samples of duo eyeshadows is also included.
SA/PR/2/1/19/16
"A New Sainsbury Cookbook - for Children" press release, 23 Mar 1984
23 Mar 1984Press release promoting a new book - "Have Fun Cooking!" by Elaine Hallgarten. The book was Sainsbury's first cookbook for children. A covering letter for samples is also included.
SA/PR/2/1/19/17
"Sainsbury's Link With 'Food from Britain'" press release, 23 Mar 1984
23 Mar 1984Press release about the continuation of Sainsbury's second 'British' promotion with advertising incorporating Food from Britain's 'Naturally British' logo.
SA/PR/2/1/19/18
"The Sainsbury Book of Indian Cooking" press release, 26 Mar 1984
26 Mar 1984Press release promoting a new book - The Sainsbury Book of Indian Cooking by Naomi Good.
SA/PR/2/1/19/19
"Mini Hot Cross Buns from Sainsbury's" press release, 29 Mar 1984
29 Mar 1984Press release announcing a new product on sale until Easter Saturday - Mini Hot Cross Buns.
SA/PR/2/1/19/20
"It's Alsace for April from Sainsbury's" press release, 30 Mar 1984
30 Mar 1984Press release promoting the Wine of the Month - Sainsbury's Alsace Sylvaner.
SA/PR/2/1/19/21
"Sainsbury's Plans for Camden" press release, 02 Apr 1984
2 Apr 1984Press release announcing that Sainsbury's has submitted a planning application for the redevelopment of the former ABC Bakery site in Camden Town to include a new supermarket, car park and residential...
SA/PR/2/1/19/22
"Sainsbury's Picnic Ware - Summer 1984" press release, 09 Apr 1984
9 Apr 1984Press release promoting the range of picnicware available at Sainsbury's larger branches during the summer, includes illustrations.
SA/PR/2/1/19/23
"Wine Prices at Sainsbury's" press release, 09 Apr 1984
9 Apr 1984Press release announcing that there are 49 wines available at Sainsbury's for less than £2.00 a bottle. A list of the wines with prices is attached.
SA/PR/2/1/19/24
"A Major Extension to Sainsbury's inner London Supermarket at Nine Elms" press release, 11 Apr 1984
11 Apr 1984Press release relating to an extension of Sainsbury's store in Wandsworth Road, Vauxhall opening on 12 April, which will increase the sales area by over 10,000 square feet to nearly 36,000 square...
SA/PR/2/1/19/25
"A New Sainsbury Cookbook - for Children" press release, 26 Apr 1984
26 Apr 1984Press release promoting a new book - "Have Fun Cooking!" by Elaine Hallgarten. The book was Sainsbury's first cookbook for children.
SA/PR/2/1/19/26
"Stock Up With Sparkle Now for Summer" press release, 26 Apr 1984
26 Apr 1984Press release promoting Sainsbury's Cava (sparkling Spanish wine) on offer for £3.09 during May.
SA/PR/2/1/19/27
"A Larger Sainsbury's Opens in Bracknell" press release, 04 May 1984
4 May 1984Press release announcing the opening of a new Sainsbury's store.
SA/PR/2/1/19/28
"Jane Grigson Writes A Book for Sainsbury's" press release, 25 May 1984
25 May 1984Press release announcing Sainsbury's new book "Dishes from the Mediterranean" by Jane Grigson. A photograph of Grigson is also included.
SA/PR/2/1/19/29
"Unrefined Goodness from Sainsbury's" press release, 30 May 1984
30 May 1984Press release announcing a new product - Sainsbury's Golden Granulated Sugar.
SA/PR/2/1/19/30
"New Wine Speaker Service from Sainsbury's" press release, 01 Jun 1984
1 Jun 1984Press release announcing the new wine speaker service for wine circles, women's organisations and other interested groups in the Surrey area to groups (minimum 50). The talks were given by William...
SA/PR/2/1/19/31
"Sainsbury's Wine of The Month for June" (Wiltinger Schwarzberg Kabinett) press release, 04 Jun 1984
4 Jun 1984Press release promoting the wine of the month - Wiltinger Scharzberg Kabinett.
SA/PR/2/1/19/32
"Sainsbury's Focus On Film" press release, 04 Jun 1984
4 Jun 1984Press release announcing the new Sainsbury's High Resolution Colour Print Film range.
SA/PR/2/1/19/33
"New Hair Care Range from Sainsbury's" press release, 20 Jun 1984
20 Jun 1984Press release announcing Sainsbury's new Beauty Care range of hair accessories.
SA/PR/2/1/19/34
"Sainsbury's Wine of The Month for July" press release, 05 Jul 1984
5 Jul 1984Press release promoting the wine of the month - Sainsbury's Vin de Pays du Var Rose (rose wine from France).
SA/PR/2/1/19/35
"David A. Quarmby Joins Sainsbury's" press release, 10 Jul 1984
10 Jul 1984Press release announcing the appointment of David A. Quarmby to assume Board responsibilities for the Distribution Division.
SA/PR/2/1/19/36
"Another Sainsbury's Store Opens in The North West at Blackpool" press release, 20 Jul 1984
20 Jul 1984Press release announcing the opening of a new Sainsbury's store.
SA/PR/2/1/19/37
"Sainsbury's Wine of The Month for August" press release, 30 Jul 1984
30 Jul 1984Press release promoting the wine of the month - Premieres Cotes de Bordeaux. A copy of the full Wine List for August 1984 (price list with Sainsbury's Wine Selector Code) is also included.
SA/PR/2/1/19/38
"Sainsbury's Comes to Newport" press release, 14 Aug 1984
14 Aug 1984Press release announcing the opening of a new Sainsbury's store.
SA/PR/2/1/19/39
"Sainsbury's Offer Value for Money" press release, 14 Aug 1984
14 Aug 1984Press release about Sainsbury's home economists talk on 'Value for Money'.
SA/PR/2/1/19/40
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