Press release announcing that Abbott Mead Vickers/SMS Ltd has been appointed to handle Sainsbury's mainstream television and newspaper advertising account (after a review of the creative content of Sainsbury's advertising involving four advertising agencies).
The agency was also to continue looking after the Company's national colour magazine work, while the regional newspaper and radio campaigns were to remain with Broadbents.
Press releases, 1985
"Sainsbury's Appoints New Advertising Agency" press release, 07 May 1985
- Ref. No: SA/PR/2/1/20/36
- Format: Document/Page/item
- Date: 7 May 1985
- Level: Item
- Extent: 1 item
- Access: Open
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