"Mouthwatering Meals in a Minute" press release, 16 and 23 May 1991

Press release announcing the launch of a new television advertising campaign with three commercials in which viewers are shown by a celebrity how to cook and prepare a dish using ingredients from Sainsbury's. The 60-second commercials would feature the strapline 'Sainsbury's: Everyone's Favourite Ingredient'.

The first of the commercials would feature Selina Scott cooking Mozzarella Pasta. Commercials with Wendy Craig and Ian McShane were to follow. Free recipe cards for the featured dishes would be available in all Sainsbury's stores.

There are two slightly different versions of the press release - one for use shortly before the campaign started, and one shortly after the campaign had started.

[The campaign went on to be highly successful and many more commercials were later produced in this 'celebrity recipe' series.]