"Sainsbury's builds on its success in incentive marketing" press release, 30 Jul 1991

Press release promoting Sainsbury's incentive voucher scheme. The scheme offers vouchers to companies for use in marketing and motivation. For example a kitchen and conservatory manufacturer offered Sainsbury's vouchers as an incentive to customers who allowed their completed kitchens and conservatories to be photographed for that company's sales brochure. Vouchers have also been given by companies as staff bonuses.