Press releases, 1993
25 Nov 1993 Some Festive Fun With Jane Asher Cakes at Sainsbury's (new Christmas Parcel Cake to add to Season's Greeting's Snowman, Teddy Bear Christmas Cake, Poinsettia Happy Christmas...
- Ref. No: SA/PR/2/1/28
- Format: File/Folder
- Date: Jan-Dec 1993
- Level: File
- Access: Open
Press release about Sainsbury's "Living Today" leaflet on slimming.
(Sainsbury's Action Forum on CFCs conference opened by David Maclean, Minister of State for the Environment) includes list of speakers, Sainsbury's...
Press release (on Sainsbury's The Magazine headed paper) (photocopy) announcing that a new company New Crane Publishing Ltd has been formed to produce...
includes price list of celebration cakes
Press release announcing a programme to fit safety straps to toddler seats in trolleys. Includes photograph.
Press release relating to 20th anniversary of Woolwich store.
Press release relating to a new wine on sale to tie in with BBC dramatisation of Peter Mayle's book "1991: A Year in Provence".
(concerning Sunday opening)
Press release including tips for recycling.
Press release promoting Comic Relief 'splattered door tomatoes' and a competition to win a Right Said Fred concert outside own school or house. A...
(Nagyrede Cabernet Sasuvignon Rose (bottled by Szoloskert Co-operative, Nagrede, Budapest, Hungary) includes price list for Hungarian Wine
Press release announcing the launch of Sainsbury's training programme "The Case of the Big Chill".
Press release announcing Sainsbury's is to fund Gingerbread (charity for lone parents and their children) to produce a guide to childcare in England...
Press release promoting Mother's Day gifts.
Press release announcing the introduction of fundraising products for Comic Relief - Door Noses, pizzas, Red Nose Chocolate Coated Apples, Red Nosed...
(Sainsbury's South African Chenin Blanc, Sainsbury's South African Sauvignon Blanc, Sainsbury's South African Colombard, Sainsbury's South African...
Press release announcing that Bury St Edmunds (Beddingfeld Way) store will be the first to offer a fresh meat service counter. Customers will also be...
includes price list for Easter eggs
(Do Campo Tinto and Do Campo Branco wines from Peter Bright, included price list of Portuguese wine.
(toddler milk, toddler juices, toddler biscuits includes price list)
Press release announcing Sainsbury's has won awards in the ITV Awards for Marketing - Brand of the Year and Marketer of the Year, and was shortlisted...
(Rueda Sauvignon blanc 1992 from Jacques Lurton)
(deodorants) for women and men (Women: Tropez, Infinity, Yanice, Ravenna; Men Reflex Maine, Vermont, Dakota and Nebraska Body Spray)
(includes recipes for creamy potted cheese, Steak with madeira sauce, peach and raspberry brulees)
(includes price list for barbecues, picnicware, paper tableware, coolbags, barbeque foods)
25 Nov 1993 Some Festive Fun With Jane Asher Cakes at Sainsbury's (new Christmas Parcel Cake to add to Season's Greeting's Snowman, Teddy Bear Christmas Cake, Poinsettia Happy Christmas Cakes, Christmas Pudding Shaped cake)
25 Nov 1993 Sainsbury's Latest Celebrity Saves Time on Christmas Cooking (Celebrity Recipe advert with Julie Walters - Last Minute Christmas Puddings)
24 Nov 1993 The Sprit of Christmas in Sainsbury's Wine Prices
24 Nov 1993 Dinosaur Bathtime Products - New from Sainsbury's (range of Children's bathtime products - royalties go to Natural History Museum (includes price list)
23 Nov 1993 Puzzle books - new series of Children's titles from Sainsbury's
23 Nov 1993 'Chick 'n Mix - new from Sainsbury's (launch of individual frozen chicken portions 'creamy cheese and garlic kiev', mushroom and cheese, broccolli and cheese, tikka masala with extra line butter and garlic kiev and cheese and ham to be added after christmas) includes price list, aimed at single people
15 Nov 1993 Good petrol really does cost less at Sainsbury's - own brand petrol with detergent
23 Nov 1993 Sainsbury's 1000 Recipe Cookery Book (includes price list)
19 Nov 1993 Green housekeeping Wins Award for Sainsbury's (for energy saving measures at Sainsbury's head quarters (Blackfriars)
19 Nov 1993 Sainsbury's 'The Magazine' A bumper Christmas Issue that's not to be missed
15 Nov 1993 Sainsbury's Beaujolais Nouveau 1993 (release of brand new vintage wine from France) includes price list
11 Nov 1993 Sainsbury's first word books make learning fun (photographic picture books for children aged 2-5) includes price list.
4 Nov 1993 New Atlas of Exploration arrives at Sainsbury's for Children to Discover (childrens reference book by Dinah Starkey
5 Nov 1993 Sainsbury's wins new wine award (Supermarket of the Year by Anthony Rose and Tim Atkin of Grapevine)
5 Nov 1993 Sainsbury's launches new beers of distinction (Sainsbury's trappist ale, Sainsbury's Weissbier, Sainsbury's Blackfriars Porter, Sainsbury's Bottle conditioned ale, Sainsbury's Bavarian Organic Lager, Cimay Rouge, Boon Kriek Beer, Schlenkerla Rauchbier, Franziskaner Weissbier) includes price list.
28 Oct 1993 Sainsbury's wins ozone protection awards ('Statospheric Ozone protection award' by the US Environmental Protection Agency)
27 Oct 1993 Indian Cooking Made Simple with a little help from Sainsbury's (launch of Indian Style Cook In Sauces) includes price list for Indian food (sauces, curry pastes, spice blends, chutneys and naan bread)
21 Oct 1993 Sainsbury's displays a bumper English apple and pear crop (includes list of apples and pears stocked by Sainsbury's)
14 Oct 1993 Sainsbury's new South African wines shine
14 Oct 1993 More Exciting Down-Under Developments at Sainsbury's (Australian and New Zealand wines) includes price list
14 Oct 1993 New California Dreamers from Sainsburys (wines from Stratford Winery in the Napa valley)
14 Oct 1993 A Celebration of Frances with New wines at Sainsbury's, includes price list for Bordeaux wines
14 Oct 1993 Sainsbury's sources some superb new South American Wines (wines from Argentina, Chile and Uruguay) includes price list
11 Oct 1993 Sainsbury's launches free customer leaflet in time for National Vegetarian Week ('Vegtarian Food' leaflet from Living Today range
6 Oct 1993 Tutored wine and cheese tastings for Sainsbury's customers, includes list of venues and experts
4 Oct 1993 Now shop at Sainsbury's for clothes for the whole family (Sainsbury's Lifestyle range launched at Stevenage, Chelmsford Stanway and Chase Lane, Barkingside)
28 Sep 1993 Sainsbury's Encylopedia of Wine is launched - an A-Z guide to wines of the world by Oz Clarke
28 Sep 1993 Another Success Story from Sainsbury's (concerning Sainsbury's Gio carbonated lemonade drink offer to win Gio Mini Cooper Car) includes price list
29 Sep 1993 New Children's Book Title Arrives on Sainsbury's Shelves (Religions of the World by Elizabeth Breuilly and Martin Palmer)
29 Sep 1993 Sainsbury's gives away Food Hygiene Guide (part of living today range)
21 Sep 1993 Sainsbury's The Magazine - A blend of Food, Wine and Wit (Oct 1993 edition)
10 Sep 1993 Sainsbury's Regains Top Wine Title (Supermarket Wine Merchant of the Year)
2 Sep 1993 Sainsbury's launches Most Useful Wine Guide Yet (Sainsbury's Pocket Wine Guide 1993 by Oz Clarke)
31 Aug 1993 Sainsbury's sources excellent 1993 vintage southern hemisphere wines (Villa Montes 1993 Sauvignon Blanc from Montes winery in Curico Chile and Spes Bona Chardonnnay 1993 from Van Loveren Celler in South Africa)
18 Aug 1993 'Understanding Wine' courses for Sainsbury's store staff
20 Aug 1993 Made in Italy - Baked in Sainsbury's expansion of Italian bread range to Olive Ciabatta and Sciocco) includes price list
11 Aug 1993 After the Book, the TV series and the Wine now try the food! with 'Cooking of Provence' a new cookbook from Sainsbury's (by Patricia Lousada)
11 Aug 1993 The Cooking of China by Ken Hom - the latest cookery book from Sainsbury's
4 Aug 1993 Sainsbury's extends range of successful Jane Asher cakes (includes price list)
26 Jul 1993 Sainsbury's anticipates excellent English Apple and Pear Crop (includes list of all apples and pears stocked)
21 Jul 1993 New Era, New Wines - Now at Sainsbury's (wine from Moldavia includes wine list of Moldavian wine
20 July 1993 Second Edition of Sainsbury's Successful pocket wine guide 1994 (Oz Clarke)
19 July 1993 Autumn Arrivals '93 - the latest hosiery from Sainsbury's - multipacks, basic, basic plus, luxury and opaques (includes list of all the products in the range )
15 Jul 1993 France fights back - with new wines at Sainsbury's (new French wines includes price list of French wines at Sainsbury's)
? Jul 1993 Open Up Christmas at Sainsbury's (Christmas Food: Pudding, Cake, Mince Pies, Frozen Gateaux and Ice Creams, Biscuits, Confectionery, Party Snacks and Nuts, Fruits, Nuts & Preserves, Cheese, Wines, Spririts, Beers & Ciders, Delicatessen, Meat & Poultry, Stuffing, mixed fruit, mincemeat, marzipan, galce cherries, mixed peel, sauce.( Gift Ideas: books, toileteries, cosmetics, cut flowers and pot plants, food gifts), (Festive Accessories: Christmas cards, gift wrap, crackers, paper tableware, calendars & acccessories) and New lines for Christmas 1993 (food and drink, Nature's Compliment gifts, Reflex mens fits, Evening primrose skincare range, hosiery, pot pourri, pot plans/vases, books, Accessories, paper tableware)
Jul 1993 Stylish New Look for J Cosmetics (relaunch of range in aquamarine, includes list of all the products in the range)
2 Jul 1993 A Sweet Taste of Italy (Tiramisu and Tartufo) includes price list
25 June 1993 A new Drink from Sainsbury's - Unique in every way (Sainsbury's Gio - first supermarket own label canned alternative to 7-up, also first brad to offer a soft drink in an all steel beverage can with unique ecotop)
4 June 1993 Dalston's winning wine buff (Andy Hudson winner of 1993 Sainsbury's/BBC Good Food magazine Wine Taste Challenge)
4 June 1993 Aberdare's winning Wine Buff (Ron Williams runner up of 1993 Sainsbury's/BBC Good Food magazine Wine Taste Challenge)
4 June 1993 Guildford's Winning Wine Buff ( John Crawford runner up of 1993 Sainsbury's/BBC Good Food magazine Wine Taste Challenge)
29 June 1993 Sainsbury's Guide to Healthy Living - a Blue print for a Healthier future (by Stephen Carroll and Tony Smith)
29 June 1993 Cookery Book Bonanza as Sainsbury's launches three new titles (Astrological Cookbook - Lucy Ash; Vitality Cookbook - Janette Marshall; Sainsbury's Cooking for Pleasure - Sue Lawrence)
18 June 1993 Sainsbury's new organic yogurt from a family farm in Wales (Rachel's Dairy, Aberystwyth, West Wales) includes price list of organic yogurt
10 June 1993 Sainsbury's salutes the Spanish Renaissance (Spanish wine )
10 June 1993 Sainsbury's exciting new wines from Down-Under (wines from New Zealand and Australia)
10 June 1993 Sainsbury's New Italian wines with Extra Zip ( Sainsbury's joining forces with Gruppo Itlilano Vini GIV to launch three new wines)
10 June 1993 Sainsbury's has another champagn Coup (Champagne Jeanmarie 1988 Grand Cru Blanc de Blancs) includes price list
10 June 1993 Sainsbury's puts some colour into wine with Summer Roses (Sainsbury's la Mancha, Castillo de Alhambra 1992, Sainsbury's Bordeaux Clairet and Sainsbury's Vin de Pays de l'Ardeche, Grenache Rose (includes price list of rose range)
27 May 1993Waste Paper on Sale - Sainsbury's Revive (recycled Stationery range)
20 May 1993 Sainsbury's announces a political move in it's award winning television advertising campaign (Denis Healey celebrity recipe advert - scrambled eggs with smoked salmon)
12 May 1993 Preliminary results 1992-1993
30 Apr 1993 Philip Schofield - "A Commercially" good combination!' (Philip Schofield celebrity recipe advert for Beef Stir Fry)
28 Apr 1993 Edible Flower Garnishes from Sainsbury's (includes recipes for Nasturtium Harlequin Salad, Nasturtium boats - taken from Sainsbury's Herb Recipe book)
30 Apr 1993 Sainsbury's tomatoes for the summer season - grown for flavour (includes list of all varieties stocked)
19 Apr 1993 The Sainsbury Book of Fairytales (book by Sarah Hayes , illustrated by P J Lynch)
16 Apr 1993 Outdoor Living - as Summer 1992 Prices (includes price list for barbecues, picnicware, paper tableware, coolbags, barbeque foods)
16 Apr 1993 Sue Lawley launches Sainsbury's new TV Campaign (Sue Lawley celebrity recipe Pepper crusted fish with lime and coriander vinaigrette)
13 Apr 1993 Sainsbury's new west country chicken has arrived (includes price list)
13 Apr 1993 For Saucy Dishes add Sainsbury's Madeira wine (includes price list and recipes for creamy potted cheese, Steak with madeira sauce, peach and raspberry brulees)
5 Apr 1993 Sainsbury's introduces a exciting new wine from Spain (Rueda Sauvignon blanc 1992 from Jacques Lurton)
5 Apr 1993 Sainsbury's new range of body sprays (deodorants) for women and men (Women: Tropez, Infinity, Yanice, Ravenna; Men Reflex Maine, Vermont, Dakota and Nebraska Body Spray)
2 Apr 1993 Sainsbury's wins two top ITV awards fpr ,arleting (brand of the year and Marketer of the year, shortlisted in advertising campaign of the year)
30 Mar 1993 The Sainsbury's Book of Children's cookery by Roz Denny and Caroline Waldegrave
26 Mar 1993 Toddler Foods - New from Sainsbury's (toddler milk, toddler juices, toddler biscuits includes price list)
17 Mar 1993 Sainsbury's Fuel Prices Beat the Budget (includes price list for petrol)
5 Mar 1993 Sainsbury's trials meat counter service counter at Bury St Edmonds (Beddingfeld way store) - fresh meat prepared to order "Butcher's choice"
19 Mar 1993 Portugal - new era, new partnerships with Sainsbury's (Do Campo Tinto and Do Campo Branco wines from Peter Bright, included price list of Portuguese wine.
9 Mar 1993 Sainsbury's extends Chais Baumiere rnage of Australian Made Wines (includes price list of Australian wines)
12 Mar 1993 Sainsbury's wishes you an "egg-cellent" Easter, includes price list for Easter eggs
8 Mar 1993 Make Mother's Day Special - with a planted floral arrangement from Sainsbury's
4 Mar 1993 Sainsbury's South African Stars - a quality range of wines (Sainsbury's South African Chenin Blanc, Sainsbury's South African Sauvignon Blanc, Sainsbury's South African Colombard, Sainsbury's South African Chardonnay, Sainsbury's South African Pinotage
3 Mar 1993 Sainsbury's Helps to Say 'Thank You Mum'
3 Mar 1993 Red Nose Day at Sainsbury's Is not to Be Sneezed At! Includes fundraising products Door Noses, Pizzas, Red Nose Chocolate coated apples, Red nose iced buns, red nosed dairy cream trifles, (includes price list)
26 Feb 1993 New from Sainsbury's - a quality Rose wine from Hungary (Nagyrede Cabernet Sasuvignon Rose (bottled by Szoloskert Co-operative, Nagrede, Budapest, Hungary) includes price list for Hungarian Wine
26 Feb 1993 Sainsbury's at the forefront of Food Hygiene Training (launch of training programme The Case of the Big Chill) includes form to attend The Case of the Big Chills or The Case of the Hidden Enemies.
23 Feb 1993 Splattered Tomatoes invade the Country's Schools (promoting comic relief door tomatoes and competition to win a Right Said Fred concert outside own school or house includes illustrated leaflet 'Sainsbury's opens the door to Comic Relief
22 Feb 1993 Give Up Being Wasteful for Lent (encouraging recycling)
19 Feb 1993 Cecil Roberts Retires from Sainsbury's Board
19 Feb 1993 Sainsbury's New Nature's Compliments range to care for body and hair the natural way (includes price list)
16 Feb 1993 After the Book and the Film, Now drink the wine - 'A Year in Provence 1991', an exclusive wine at Sainsbury's [to tie in with BBC dramatisation of Peter Mayle's book]
18 Feb 1993 Sainsbury's to Survey Norwich Food Retailers (concerning Sunday opening)
16 Feb 1993 Joint Anniversary for Cathy, Joyce and Sainsbury's (20th anniversary of Woolwich store)
1 Feb 1993 Sainsbury's and Sunday Shopping
29 Jan 1993 National award for Sainsbury's training programme
28 Jan 1993 Sainsbury's Safety Check for Bouncing babies (fitting straps to toddler seats in trolleys) includes photograph
26 Jan 1993 Make Mother's Day Special - with a planted floral arrangement from Sainsbury's
26 Jan 1993 Sainsbury's extends range of successful Jane Asher Cakes, includes price list of celebration cakes
26 Jan 1993 Creation of New Crane Publishing to publish and produce Sainsbury's the Magazine
26 Jan 1993 Sainsbury's announces action plan for CFC phase out (Sainsbury's Action Forum on CFCs conference opened by David Maclean, Minister of State for the Environment) includes list of speakers, Sainsbury's position on CFC's
19 Jan 1993 Sainsbury's and Sunday Shopping
15 Jan 1993 Minister ot Open Sainsbury's CFC Conference (see also 26 Jan 1993)
8 Jan 1993 Second Week of Sainsbury's winter sale (includes price lists for pork, chicken, sausages, drumsticks, breasts, apples, grapefruit, bananas, tomatoes, pears, oranages, swedes, carrots, cottage cheese, cheddar, milk, egs, butter, creme fraiche, pizza, frozen peas, frozen chips, ice cream, apple pie, steak pie, frankfurters, corned beef, wholemeal bread, custard tarts, doughnuts, angel cake, hock, lagar, moscatel, lasagne, tea bags, fevetable oil, cooking sauces, oat cereal, special K cereal, marmalade, soup, all bran, apple juice, tinned pears, lucazade, green beans, fruit squash, biscuits, digestives, cream crackers, toilet roll, catfood, rubbish bags, dishwasher salt, fabric conditioner, soap, baby wipes, gloves; multibuy:s mushrooms, yogurt, fromage frais, sweetcorn, bread, beers, tinned fruit, cmicrchef snacks, soup, baked beans, pasta sauce, savoury rice, milk puddings, cream, mineral water, sponge pudding, tea, coffee, malted milk, sherry, shampoo, toothbrushes, soap, washing powder, tights, milkshakes, toddler milks, baby food)
8 Jan 1993 All you need to know about slimming from Sainsbury's (Living Today Leaflet on Slimming)
2 Jan 1993 Over 750 Price Cuts in Biggest Ever January Sale (includes price list for steak, chicken, sausages, ham, apples, grapefruit, tomatoes, oranges, swede, carrots, mushrooms, cottage cheese, cheddar, creme fraiche, eggs, butter, prawns, ice cream, haddock, apple pie, peas, chips, lemon meringue pie, steak pie, frankfurters, corned beef, pork shoulder, angel cake, wholemeal bread, doughnuts, custard pie, rolls, corbieres, anjour blanc, moscatel, tea, cooking sauces, oat cereal, soups, apple juice, locozade, fruit squash, biscuits, lasagne, dishwasher salt, toilet roll, catfood, fabric conditioner, soap, nappies, hairspray, light bulbs, napkins (serviettes), gloves, sacks; Multibuy: bread, beer, savoury rice, rice pudding, novon washing detergent, tights, soups, pasta, baked beans, tomato puree, cola, lemonade, soap, fromage frais, yogurt, milkshakes, sherry, microchef snacks, tinned tomatoes, tortilla snacks)
Related content
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An eleven page colour leaflet from the Sainsbury's Living Today series. 'Food Hygiene' is a guide for customers on the safe storage and preparation of food.
Food hygiene leaflet
SA/BRA/5/3/7
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Includes a packet of Sainsbury's lifestyle socks (lifestyle range launched 1993)
Sainsbury's lifestyle socks
SA/PKC/PRO/2/11/3/6
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Presents classic dishes of Chinese cooking, together with dishes from the four great regional cuisines (Canton, Shanigahi, Sichuan and Beijing). Includes recipes.
'Cooking of China' (cookery book)
SA/PUB/1/2/57
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Recipe book by Lucy Ash. Includes recipes relating to supposed astrological characteristics. Contents: The Author 3 Introduction 4 Aries 6 Garlic A L’Ambrosia Chicken Equinox Singapore Sole Steamed Ginger Pudding Coffee and Marshmallow Mousse Taurus 13 Avocado, Kiwifruit and Radicchio Salad Fillet Steak with Oyster Mushrooms Fable Pie Chocolate Charlotte Toasted Apple Brulee Gemini 20 Carrot, Cashew Nut and Dill Soup Roast Poussins with Fennel Asparagus Souffle Coffee and Hazelnut Charlotte Orange Cream Cancer 27 Aah-Le-Huti Pork Pot with Pepperoni Aubergine and Courgette Au Gratin Layered Fruit Sponge Pudding Rhubarb Pudding with Strawberries Leo 35 Dionysus’ Wrapped Delight Crown of Lamb Gingered Chicken with Apricots Crêpes Suzette Raspberry and Meringue Pyramid Virgo 43 Cazimi Salad Lemon Sole with Cucumber and Dill Pistachio Ice cream Lady Scott’s Lemon Pudding Libra 51 Cheese and Salami Croissants Evening Star Chops Salmon Sparta Figs and Rum in Chocolate Sauce Rose Petal Ice Cream Scorpio 58 Pluto’s Cloaked Treasure Prawn Creole Arroz Con Pollo Summer Pudding Chocolate Cheesecake Sagittarius 66 Asparagus and Chicken Salad Jove’s Meatballs Spiced Prawns with Spinach Ginger Wisdom Pears in Zabaglione Capricorn 74 Stilton and Cauliflower Soup Devilled Chicken Drumsticks A Swiss Potato Dish Chocolate Pots de Crème Blackberry and Blackcurrant Fool Aquarius 81 Avocado, Melon and Mozzarella Salad Roast Duckling with Orange and Olives The Friendship Dish Jellied Fruit Salad Coconut Cheesecake Pisces 89 Fresh Figs wrapped in Smoked Salmon Sweet-and-Sour Prawns Neapolitan Leek Tart Madame Blanchet’s Chestnut Pudding Highland Fling
'The astrological cookbook' (cookery book)
SA/PUB/1/2/2
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In March 1985 Sainsbury's launched a range of high-quality own brand children's books in conjunction with publisher Walker Books. Walker Books had a reputation as a producer of illustrated books by authors and illustrators. The collaboration with Sainsbury's meant that high quality books could be produced at lower prices, to the chagrin of rival booksellers, who considered this to be unfair competition. The series was launched under the slogan 'Now Sainsbury's Feed the Mind', and prices started at 75p. Early titles included 'Teddy's House' and 'If I were a Train Driver'. The books were a success, with sales rising to around 2 million books a year by 1995. Popular contributors included Shirley Hughes, Nick Butterworth, Judy Allen, Helen Oxenbury, Colin and Jacqui Hawkins, Lucy Cousins, Martin Waddell, Colin McNaughton, Laurence and Catherine Anholt and Vivian French. The first Sainsbury's children's books were aimed at the under-fives. The original range included board books, story books and 'play and learn' books. To this range was added puzzle books, fact books and stories for older children. In 1990, Sainsbury's introduced the Home Learning Series, developed in consultation with educationalists, reading experts, parents and children. This range aimed to help parents to support their childrens skills in maths, science and reading, in line with the new national curriculum. Within each strand were five levels, spanning ages 3-8. Sainsbury's used coloured banding along the spine of each book, attractive covers, and guidance over the book's age group in order to allow shoppers to make quick decisions about their purchase. In 1993 a range of puzzle books for the 3-5 age range were launched at 99p as wells as 'First Word' picture books at £1.45. By 1995, Sainsbury's were still offering 'quality books at unbeatable prices', with prices starting at 99p for Toddler books and £1.45 for Storybooks. By 1995, books were also published for Sainsbury;s by Reed Children's Books, BBC Children's Books, and Harper Collins, as well as Walker Books. In October 1995, the success of Sainsbury's children's books was replicated in Shaw's, Sainsbury's New England chain of supermarkets, which became the first North American supermarket chain to publish own-brand children's books. This initial launch included 32 titles for children from six months to seven years old, published with Candlewick Press, Walker Books' American sister company. Sainsbury's own brand children's books continue to expand and develop. In March 2011, Sainsbury's launched its first range of pre-school books (for children aged 0 - 5), including lift, look, touch, pop up and sound elements.
Products - Childrens books
SA/PUB/4
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