"Rising To The Challenge: Sainsbury's Introduces Freshly Baked-Bread Around The Clock" press release, 25 Oct 1995

Press release announcing that "Sainsbury's has become the only UK supermarket chain which genuinely provides oven-fresh bread and bakery products to meet customer demand, all day long". This was developed in Sainsbury's 'Hot Bread Project' and was made possible by a new process 'The Milton Keynes Process' which is exclusive to Sainsbury's and allowed in-store bakers to bake smaller batches more frequently. Photograph attached.