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"Sainsbury's Pilot of Reward Point Kiosks Saves Customers £770,000 in Special Offers" press release, 21 Aug 1998

Ref. No: SA/PR/2/1/33/63
Date: 21 Aug 1998
Level: Item
Extent: 1 item
Access: Open

Press releases

Press release announcing the success of the trial of Reward Point touchscreen kiosks for Sainsbury's Reward Card holders. The Reward Points gave vouchers to customers which were personalised based on their shopping history. In the trial 69 Reward Points were installed in 10 of Sainsbury's supermarkets.

"Sainsbury's Pilot of Reward Point Kiosks Saves Customers £770,000 in Special Offers" press release, 21 Aug 1998

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