"Sainsbury's Making Life Taste Better" press information pack, Jun 1999

Pack containing information about the new Sainsbury's branding introduced in 1999.

The folder (featuring logo, "Making life taste better" slogan, and cut oranges design) contains:
7 colour slides (illustrating "Making Life Taste Better"store layout, new TV advertisement, new uniform, logo history, new truck, and new posters);
information sheet about the history of The Sainsbury's Logo;
new "Sainsbury's Making Life Taste Better" design carrier bag;
car sticker;
press release dated 7 June 1999 announcing and explaining the company's new corporate positioning and corporate statement: "making life taste better";
press release announcing the introduction of the new uniform designed exclusively for Sainsbury's by Paul Costelloe;
example sheet of the new Sainsbury's logo and font;
synopsis sheet regarding the Sainsbury's Making Life Taste Better "Checkout" television commercial;
"Summer at Sainsbury's" brochure for customers (68 page A4 booklet with information about products available and recipes)