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"Sainsbury's puts price message to UK shoppers" press release, 1 Oct 1999

Ref. No: SA/PR/2/1/34/67
Date: 1 Oct 1999
Level: Item
Extent: 1 item
Access: Open

Press releases

Press release announcing that millions of shoppers will receive a letter on entering Sainsbury's stores which "guarantees that Sainsbury's will match the lowest prices on over 1500 of the most regularly purchased items…and reassure customers that Sainsbury's will never compromise on food quality".

"Sainsbury's puts price message to UK shoppers" press release, 1 Oct 1999

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