Press releases, 2010
"Dragon’s Den star reveals winning ‘Traykit’ at Sainsbury’s" press release
- Ref. No: SA/PR/2/1/45/69
- Date: 13 Dec 2010
- Level: Item
- Extent: 1 item
- Access: Open
Press release announcing the introduction of the Traykit - an all-in-one kids' carry-on backpack and play-tray at 109 Sainsbury's stores. The Traykit was developed by a winner of the Dragon's Den television programme, Solvej Biddle.
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