Press releases, 2011
"‘Here’s to Extraordinary’ – Sainsbury’s launches new Paralympic sponsorship brand identity" press release
- Ref. No: SA/PR/2/1/46/113
- Format: Digital/Electronic only
- Date: 26 Oct 2011
- Level: Item
- Extent: 1 item
- Access: Open
Press release announcing "Sainsbury’s has launched a new brand identity for its sponsorship of the London 2012 Paralympic Games, based around the strap line, ‘Here’s to Extraordinary’. The new branding will provide a consistent identity for the sponsorship between now and the Games."
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