"As food poverty rises, Sainsbury’s introduces national One Million Meal Appeal with FareShare" press release

Press release announcing "a new initiative by Sainsbury’s is set to generate over one million meals in food donations, to be distributed to charities across the country. The One Million Meal Appeal, launching on Saturday, gives customers the opportunity to add an extra store cupboard item to their shopping, which will then be delivered to local community projects by FareShare."