Press release announcing "New research by Sainsbury's has today revealed nearly three quarters (72%) of the population think the Australian Granny Smith is in fact British, with only 7% correctly identifying its origin.
73% of Brits agree that buying British produce is important and 58% would prefer to pick-up a British apple at the supermarket and support local growers and producers. With the British apple season lasting from August all the way through until May, there are certainly plenty of apples on offer to meet the demand.
Consequently, over a third (34%)** say they're more inclined to seek out a British apple since the economic downturn, helping to make the Royal Gala - a British variety - Sainsbury's best selling apple in the UK."
Press releases, 2011
"Patriotic Brits baffled by Granny Smiths" press release
- Ref. No: SA/PR/2/1/46/138
- Format: Digital/Electronic only
- Date: 3 Dec 2011
- Level: Item
- Extent: 1 item
- Access: Open
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