Press releases, 2011
"Buried British treasure: Sainsbury's digs up a new British potato for summer" press release
- Ref. No: SA/PR/2/1/46/46
- Format: Digital/Electronic only
- Date: 2 Jun 2011
- Level: Item
- Extent: 1 item
- Access: Open
Press release announcing that "this year, Sainsbury's is launching a new British potato variety, offering consumers the exclusive opportunity to enjoy a home grown favourite throughout the summer months. Highlighting Sainsbury's commitment to sourcing British products when in season, the Taste the Difference British Gems are a great introduction which extends the season until late summer"
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