"Sainsbury's challenges the UK to Switch the Fish" press release

Press release announcing "on Friday 17 June, in a UK first, Sainsbury's customers asking for one of the 'Big 5' species of cod, haddock, tuna, salmon or prawns from its fish counters will be offered an alternative, lesser known species for free*. With 80% of fish sales currently made up of the 'Big 5', Sainsbury's believes this is the boldest move yet by any UK retailer to encourage customers to widen their repertoire in fish and make more sustainable choices.". A linked file "Switch the fish report" is also included.