"Let’s go fly a kite: Sainsbury’s launches Autumn TV advert featuring simple childhood pleasures" press release

Press release announcing "Sainsbury’s is tomorrow (Saturday 15th September) launching the next in a series of adverts encouraging its customers to Live Well For Less. The new advert, which will air during XFactor, will run throughout autumn and celebrates simple pleasures that parents can share with their children, focusing on a father and daughter as they go through the process of building and then flying a kite."