Press releases, 2012
"Put back-fat behind you" press release
- Ref. No: SA/PR/2/1/47/194
- Format: Digital/Electronic only
- Date: 19 Dec 2012
- Level: Item
- Extent: 1 item
- Access: Open
Press release "it’s the look no woman wants to showcase at the office Christmas party – back cleavage. Research from Sainsbury’s has identified that ‘back fat’ is one of the most common problem areas for women and in response to customer demand, the supermarket has developed the holy grail of party lingerie – a back smoothing bra."
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