"Sainsbury’s launches Sock Sliding Challenge for Sport Relief" press release

Press release announcing that "to raise awareness and funds for this year’s Sport Relief Sainsbury’s is challenging the nation to set a new world record – the longest distance for a sock slide!
Taking place at eight Sainsbury's stores the challenge is just one of several activities from Sainsbury's to support Sport Relief in 2012. The longest slide from each of the eight locations around the UK will win a £100 gift card, to spend in-store or online at http://www.sainsburys.co.uk/, while everyone who takes part will be entered in a prize draw to win a£500 gift card."