"Feeling the squeeze – Sainsbury’s reduces toilet roll packaging by 12mm" press release

Press release announcing "a packaging change to [Sainsbury's] by Sainsbury's toilet rolls that will help to reduce carbon emissions by taking 500 lorries off the road each year. The retailer is the first company to make the move to reduce the diameter of the inner cardboard tube on every roll by 12mm, cutting the number of delivery lorries required by the equivalent of 140,000 kg of CO2".