"Cowboys & Indians defeat computers when it comes to play time" press release

Press release announcing that "whether it’s Cowboys and Indians or dressing up as a princess, it seems ‘make believe’ is the childhood activity that unites the generations, according to new research by Sainsbury’s Active Kids. Those born between 1950 and 2000 all selected pretend play as their favourite childhood activity, beating other child classics such as hopscotch, hot potato and hide and seek".