"Sainsbury’s support for The Royal British Legion reaches an all-time high" press release

Press release announcing that "Sainsbury’s is celebrating 20 years supporting The Royal British Legion by doing more than ever to raise funds during this year’s Poppy Appeal. The retailer hopes to raise more than ever by increasing its support across merchandise, in-store donation, and for the first time ever, a TV advert with striking animations to drive donations and raise awareness of the national cause."