Press releases, 2014
"Sainsbury’s and The Royal British Legion partner to bring First World War Christmas truce story to life" press release
- Ref. No: SA/PR/2/1/49/153
- Format: Digital/Electronic only
- Date: 12 Nov 2014
- Level: Item
- Extent: 1 item
- Access: Open
Press release announcing that "Sainsbury’s has unveiled a poignant new advertising campaign featuring an account of the 1914 First World War Christmas truce to screens in millions of homes. Called Christmas is for Sharing, the full length 3’ 20” TV ad aired for the first time last night in the Coronation Street ad break to help raise funds and awareness of The Royal British Legion’s work supporting servicemen and women."
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