"Sainsbury’s encourages shoppers to Switch the Fish" press release

Press release announcing that "on Friday 14th March 2014, Sainsbury’s is set to give away up to seven tonnes of lesser known fish (lemon sole, mussels, sea bass, coley fillets and rainbow trout) to encourage customers to expand their food repertoire by including alternative species as part of their regular diet. Now in its third year, ‘Switch the Fish Day’ is part of the retailer’s commitment to sustainable fish."