"Sainsbury’s to phase out multi-buy promotions in favour of lower regular prices" press release

News article announcing that Sainsbury's is phasing out of multi-buy promotions across its grocery business by August 2016 to ensure that customers find "even better value at Sainsbury’s with lower regular prices" and "the first UK retailer to make changes of this scale." Article contains additional information on the results of a customer poll led by Sainsbury’s in March 2015 relating to multi-buy discounts and food waste statistics.