Press releases, 2016
Sainsbury’s ends Brand Match in favour of lower regular prices press release
- Ref. No: SA/PR/2/1/51/28
- Format: Digital/Electronic only
- Date: 7 Apr 2016
- Level: Item
- Extent: 1 item
- Access: Open
News article announcing that as a further step in its pricing strategy, "Sainsbury’s is reinforcing its commitment to offer great products and services at fair prices by replacing its Brand Match scheme with lower regular prices on products that matter most to customers."
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