Press releases, 2018
"Sainsbury's lifts the curtain on new Christmas advert, 'The Big Night'" press release
- Ref. No: SA/PR/2/1/53/37
- Format: Digital/Electronic only
- Date: 9 Nov 2018
- Level: Item
- Extent: 1 item
- Access: Open
News article announcing that "Sainsbury’s has unveiled its new Christmas advert, The Big Night, premiering on Monday during Coronation Street on ITV, and online from midnight on Sunday" with acclaimed director of The Greatest Showman, Partizan's Michael Gracey, "waiting in the wings to curate and direct the retailer's Christmas spectacle." includes YouTube embed video link to Sainsbury's Christmas Ad entitled "The Big Night" and promotion of the children’s star costume featured in advert with weblink.
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